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Online Public Opinion Analysis
According to the China Internet Development Report 2023, the number of netizens in China reached 1.067 billion by June 2023, accounting for about 20% of the population all over the world. About 99.5% use social media. Posts updated every day break through 100 million on the Weibo platform.
In one day during the Shanghai pandemic outbreak in 2022, discussions on social media platforms topped 50 million. The data shows that in 2023, the number of daily active users of Chinese short video platforms has already exceeded 600 million. Statistics as of December 2023 report that the average daily video playback volume of the Douyin platform has reached nearly 3 billion. In the 2021 heavy rain disaster in Zhengzhou, Henan, through monitoring short videos and live broadcasting, the government quickly grasped disaster information and took related rescue measures within 24 hours.
In 2022, the budget for China’s public management of artificial intelligence technology reached 2.5 billion RMB. An analysis in 2022 shows that the accuracy of sentiment analysis has already surpassed 90%, thereby helping the government predict and cope with the negative sentiment dissemination before it spreads. In 2023, investment in public opinion analysis technology will reach 3.5 billion RMB in the following three years. In pandemic prevention and control in 2022, supported by big data platforms, the government is able to respond to key issues on social platforms within 24 hours.
Investment in Data Visualization: In 2022, the investment of data visualization by both the Chinese government and enterprises reached 1.2 billion RMB. Data in 2022 showed that through data visualization under different emergency situations, the government would be able to effectively adjust corresponding response measures within six hours. A 2022 report by the China Cybersecurity Review Technology Center indicated that almost 30% of online information was false or misleading. Accuracy reached as high as 95% in the systems for the identification of false information in 2021, which was said to identify and block false information in seconds.
Statistics in 2022 show that about 70% of government departments have started implementing the Data Security Law and the Personal Information Protection Law in conducting public opinion analysis operations. China’s expenses in public opinion monitoring and data collection reached 1.5 billion RMB in 2022. According to related research, the return on investment in information technology for the Chinese government reached over 20% in 2023. In a 2023 survey, 92% of respondents believed that public opinion analysis helped the government respond more effectively to social crises.
Data Collection and Analysis
According to the China Internet Development Report 2023, until June 2023, the total number of internet users in China has reached over 1.067 billion, or about 20% of the world’s population. Monthly active users on social media platforms such as Weibo, WeChat, and Douyin are 550 million, 1.27 billion, and 760 million, respectively. More than 100,000 posts are uploaded each minute on the Weibo platform.
In April 2022, during the Shanghai pandemic, there was an over-800% increase in public opinion data about the pandemic for 72 hours. According to the China Big Data Industry White Paper 2022, the investment by the Chinese government in this big data field has reached a total amount of 2.5 billion RMB, of which about 30% was used for enhancing the public opinion monitoring platform and big data processing capability. In a major event analysis in 2023, the government obtained 10 million related comments within 24 hours of the event, helping to rapidly assess public sentiment trends and focal points.
According to the China Public Opinion Analysis Industry Report, supported by artificial intelligence technologies, data processing efficiency has increased by some 900% for China’s public opinion analysis platforms in the last three years alone, while in 2020 the amount of social media data to be analyzed was 10,000 entries per minute, by the end of 2023 this had reached over 100,000 entries per minute.
In 2022, about 40% of the data volume is occupied by image and video information on social media. According to the analysis of 50 million comments on Weibo in 2023, about 82% in results through data analysis were positive, and about 15% were negative.
In 2023, investment in data visualization platforms reached 1.2 billion RMB. More intuitive public opinion analysis has been realized by introducing more visualization tools. For example, in one political event, decision-makers could come up with response plans within hours using data visualization tools.
Up until 2022, about 80% of public opinion data collection work has been completed with automated systems. For one example, ahead of an important meeting in 2022, through the support of an automatic system, collecting and classification work on 2 million comments were completed in just four hours to offer timely public opinion analysis to policy preparation.
Government departments can analyze the reactions of domestic and international users by analyzing more than 20 platforms in 2023. During an important international diplomatic activity, for example, it has estimated overseas public opinion attitudes and influences through worldwide social media data in a very short period.
By 2023, China’s annual budget for the public opinion monitoring platform was up to 3 billion RMB. In 2025, the processing capacity of the platforms is supposed to increase to 1 million pieces of information per minute, with more than 90% automation in public opinion monitoring.
Social Media Tracking
As of June 2023, the number of social media users in China has exceeded 1 billion. Monthly active users on WeChat reached 1.27 billion, Weibo 550 million, and Douyin’s daily active users exceeded 700 million. The Weibo platform alone generates approximately 25 million new posts daily.
During the Shanghai lockdown in 2022, discussions on Weibo and WeChat exceeded 30 million within the initial 72 hours. From 2020 to 2023, China’s cumulative investment in social media monitoring platforms exceeded 3 billion RMB. In 2023, the real-time analysis volume reached over 5 million entries per minute, a 400% increase compared to 2020.
In 2023, video and image content accounted for over 40% of all social media content in China. Through image recognition technology, the government was able to identify on-site images related to emergencies within 24 hours, enabling rapid assessment of event scale and social impact.
According to 2023 statistics, China’s social media monitoring platforms can process over 10 million entries of information within just one hour. Within the first 48 hours of an event, the platforms can analyze over 20 million pieces of related content. Compared to 2019, data processing capabilities have increased by nearly 500%.
In 2023, discussions surrounding a breaking social news topic reached 8 million entries within four hours of its occurrence. For a particular international event in 2023, global social media discussions totaled 4 million entries, with 30% of discussions originating from Europe and the Americas.
In 2023, government monitoring systems on social media successfully identified multiple instances of rumor propagation and promptly issued clarifications through official channels within 24 hours. Approximately 65% of public opinion data comes from social media, while 35% originates from traditional news media.
China further strengthened investment in hardware and software systems for monitoring platforms in 2023, with a total amount of 1.5 billion RMB. In 2023, monitoring platforms’ processing capabilities supported the analysis of over 2 million pieces of content per second, a 600% increase compared to 2019.
Industry Dynamics Monitoring
In 2023, China’s entire automobile industry output value reached 4.7 trillion RMB with a growth of 12.5% over the same period last year, of which new energy vehicle outputs reached 1.5 trillion RMB and occupied 31.9% of the main automobile market.
By 2023, China’s installed renewable energy capacity has exceeded 100 million kilowatts, an increase of 20% compared to 2022. Solar and wind power installations reached 450 million and 320 million kilowatts, respectively, accounting for more than 70% of the total installed renewable energy capacity.
In 2023, the estimated value of China’s capital markets is about 100 trillion RMB, wherein the stock market had a value of 60 trillion RMB and the bond market 30 trillion RMB. Stock market financing balance rises by 8% Q-o-Q in the first half of 2023 in China, wherein the technology stocks logged the largest rise of 12%.
In 2023, the scale of China’s semiconductor market reached 3.3 trillion RMB, a year-on-year increase of 18%. The subsidies of the government for the semiconductor industry amounted to 20 billion RMB that year.
In 2023, the transaction value of China’s real estate market reached 15 trillion RMB, up by about 5% compared to last year. In 2023, the total liabilities of Chinese real estate enterprises reached 14 trillion RMB, a growth of 3% compared to 2022.
In 2023, the total output value of China’s agricultural sector reached 8 trillion RMB, with a year-on-year growth rate of 6%. Grain production reached 660 million tons.
In 2023, the overall market size reached 350 billion RMB in the smart manufacturing industry of China, up 22% over last year. Backed by the government through funds, more than 500 smart manufacturing enterprises take up over 10% of all industry enterprises, with an output value increased by 30% YoY.
In 2023, the size of China’s education market broke through 5 trillion RMB. In the same year, the market size of China’s online education reached 600 billion RMB and accounted for 12% of the industry. In 2023, China’s medical sector achieved a production value of more than 10 trillion RMB. Income from the medical treatment services created 4 trillion-plus RMB and accounted for more than 40%. Meanwhile, in 2023, the Chinese telemedicine industry developed by 22% YoY.
In 2023, the overall output value of China’s Internet industry reached RMB 5.2 trillion, an increase of 15% compared to the same period last year; the scale of cloud computing market amounted to 200 billion yuan.
International Public Opinion Research
According to the research data provided, international social media discussions relating to China surpassed 1.5 billion entries in 2022 alone and reflected public opinion in more than 180 countries and regions. Between April and December 2023, discussions relating to pandemic response and assistance in China reached 30 million entries. Posts supporting pandemic prevention measures by China exceeded 65% in Southeast Asia and about 40% in Western markets.
A newly released Global Economic Report 2023 by the World Bank projected world economic growth in 2023 to reach 2.9% while GDP growth hit 5.2% in China. It can be noticed, through an analysis of international financial news and public opinions on social platforms, that over 60% of reports related to the recovery of the consumer market in China and the opportunities for investment by multinational companies in China. In 2023, the estimated number of entries recorded about China-US economic relations through various global social media platforms was about 8 million discussions. About 30% were negative comments, and about 45% were positive opinions.
The Global Cultural Cognition Survey 2022 presented data showing that over a quarter of the world’s respondents showed strong interest in the culture of China. Besides that, Latin American and African regions recorded an increase of 35% in cultural discussions. Global social media discussions reached 25 million entries during the 2022 Chinese New Year, with about 60% of posts discussing Chinese traditional culture and festive activities.
In 2022 alone, discussions over security events such as the Ukraine War and Taiwan Strait issues surpassed 300 million entries. The South China Sea issue reached over 5 million entries, of which 50% were contributed by Southeast Asia alone, and 30% expressed neutrality or support for China’s stand in comments.
In 2023, the discussions of climate change reached 700 million entries in the world; 20% related to China, and 65% of international comments were in support of China’s goals on reduction emission and green development policy. Support from public opinion toward China’s environmental protection in regions such as Asia, Africa, and Latin America is above 75% of the shares.
By 2022, there were already 100 million posts about Chinese technology companies on social media. In such a case, the data shows that 40% of discussions about companies in the European market comprised a global and negative total of discussions of Chinese companies, accounting for 25%.
In February 2021, discussions related to Chinese vaccines reached 6 million entries, out of which 70% supportive opinions came from developing countries, including Latin America and Africa. Until July 2021, discussions of China’s global vaccine cooperation had reached over 10 million entries.
In 2022, discussions over China’s foreign policy on the globe increased by 15%. During the successful hosting of the Beijing Winter Olympics in 2022, discussions about China’s diplomacy surpassed 10 million entries.
According to the Global Education Report 2023, the global discussion of Chinese education policies was up 25% in comparison. Discussions from Asia, Africa, and the Middle East accounted for 50% of the total. Discussions related to international student education reached 2 million entries in 2023.
Enterprise Information Mining
According to Global Business Intelligence Research Report 2022, about 65% of world enterprises use open-source intelligence for market and competition analysis, while this indicator is 72% for Chinese enterprises.
In 2023, after monitoring social media and industrial forums, it came to be known to the Chinese technology firms that demand for cloud computing services had risen by 20% globally in 2022. This drove China’s share of the global cloud computing market from 15% in 2021 to 18% in 2023, with sales jumping by 25% in the meantime.
Chinese electric vehicle firms, analyzing open R&D developments and consumer reviews, managed to quickly readjust product technological routes at the beginning of 2022. New energy battery technologies appeared only in three months with increased competitiveness that raised market shares by 15%.
Backed by open-source intelligence platforms, early warnings of disruptions to the global semiconductor supply chain in 2022 had the Chinese electronics manufacturing industry prepared with countermeasures three quarters in advance and ensured overall supply chain stability. Production line shutdown rates were only 2%, far below the industry average of 6%.
In 2023, about 55% of the Chinese listed companies utilized open financial reports, shareholder meeting records, and industry analysis reports in formulating more precise capital operation plans. Such examples include how a big Chinese retail enterprise optimized its gross profit margin by 10% through adjustments to its procurement strategy upon analysis of its competitors’ financial reports.
Through social media discussions, several world-leading consumer goods companies were able to make rapid adjustments in product positioning in 2022, enabling Chinese companies to realize an 18% increase in sales in Western markets. The 2023 M&A Case Analysis Report shows that nearly 40% of Chinese multinational corporations rely on open-source intelligence when evaluating during mergers and acquisitions.
In 2022, it is expected that 50% of Chinese e-commerce firms predict consumer purchasing trends based on analysis of comments and discussions over social media and shopping platforms. In that year, total sales for Chinese e-commerce companies were up 32%.
In 2023, by analyzing the feedback data of users and their interaction on world social platforms, ByteDance launched new editing tools, added 70 million new users, and realized a 35% growth rate in monthly active users. Through continuous analysis of global market data, a Chinese smartphone company has successfully launched a model with a foldable screen in 2023; the product sales went up by 40% in three months.
Based on the global technological trends in the robotics industry during 2023, a domestic robotics manufacturer decided to further invest in AI R&D. Afterwards, the company successfully integrated AI into its robotics products, with sales increasing 15% YoY.
CONTACE INFORMATION:
- Aliyun mail: jidong@zhgjaqreport.com
- Blog: https://zhgjaqreport.com
- Gmail：Jidong694643@gmail.com
- Proton mail：Jidong694643@proton.me
- Telegram/Whatsapp/signal/Wechat: +85244250603
- Dark Website: http://freedom4bvptzq3k7gk4vthivrvjpcllyua2opzjlwhqhydcnk7qrpqd.onion